Welcome to Regine

Have you ever searched in vain for a facial cosmetic line free of

acne-causing chemicals such as isopropyl myristate or mineral oil? For

a skin care product free of formaldehyde-releasing preservatives such as

Quaternium-15 or imidazolidinyl urea?

Have you wished that you could find a lotion or shampoo free of

lanolin or fragrance, or a cleanser free of commonly known irritants?

Have you been frustrated as you try line after line of facial

cosmetics, only to continue to develop acne or dermatitis?

I have spent the past 21 years researching and developing an ultra

pure line of facial and body cosmetics that are free of such ingredients.

I am now proud to announce that I have succeeded in this endeavor with

our new skin care line. These products not only possess these desired

qualities, but are also elegant, fresh, and cosmetically acceptable. We

have determined their acceptability after years of consumer use tests.

This product line represents the first time in history that anyone

has developed a full line of facial, body, and color cosmetics that are

simultaneously oil free, fragrance free, and lanolin free, as well as non-

comedogenic, non-acnegenic, and hypoallergenic, and with all

ingredients rated 0/0 or 0/1 in a published comprehensive study of

comedogenicity and irritancy. At the same time, these products possess

the qualities of elegance, moisturization, and a natural, aesthetic

appearance.

Additionally, for the first time in history, we have developed a

non-prescription antipruritic (anti-itching) cream that has been shown to

be clinically effective and that simultaneously contains menthol,

camphor, phenol, lidocaine, and pramoxine, all of which are proven

topical analgesics.

It is hoped that you will find this line invaluable for sensitive skin

or for skin prone to the development of acne. Patients with these

problems will also be happy to receive a light, elegant product newly on

the market.

Dr. Swinehart was a chemistry major at the University of California

at Berkeley. He then completed medical school and internship at

Creighton University School of Medicine in Omaha, Nebraska. In

medical school he took courses in clinical pharmacology at the

University of California Medical Center. He completed his dermatology

residency at the University of Colorado Health Sciences Center and has

been in private practice for 28 years.

He has performed over 120 clinical trials as principal investigator,

sub-investigator, or as the medical director of the Colorado Medical

Research Center.

Dr. Swinehart has evaluated cosmetic products in dermatology for

the past 22 years. He has conducted numerous focus groups and patient

clinical studies concerning topically applied cosmetics. He also has had

to treat the complications of acne, including acne cosmetica over the past

two decades. The prevalence of acne scarring has led to his use of

dermabrasion, laser peels, or chemical peels on many of these patients.

Therefore, he has searched for years to find a line of products that might

prevent the development of such severe acne.

In addition, he has evaluated hundreds of cases of cosmetically

induced contact dermatitis or irritant dermatitis and has performed patch

testing on many of these patients. Initially, Dr. Swinehart was frustrated

after spending years searching in vain for products free of the common

patch test tray allergens to recommend to his patients. Many products

were free of one or two ingredients, but not all of them. Therefore, he has

spent the past seven years in research and development working with

specialty cosmetic formulators to develop this elegant, ultra pure line of

cosmetics.

"ALL NATURAL"

Products that are "all natural", while using current buzzwords, are

not necessarily desirable or superior. Poison oak and ivy are also "all

natural"! Many plant products (including chamomile, aloe vera, and

fragrances), as well as animal products (such as lanolin) are potent

allergens and should be avoided in individuals with sensitive skin.

"HYPOALLERGENIC"

"Hypoallergenic" is not the same as "non-allergenic." Even water

can cause

"'aquagenic urticaria", a form of hives. However, common

materials that can cause allergies should be avoided. These include

fragrances, colored dyes, and formaldehyde releasing preservatives, such

as Quaternium-15 or imidazolidinyl urea.

"OIL FREE'

"Oil free" does not mean

"'non-comedogenic" or "non-acnegenic"

Isopropyl Myristate, for example, is a potent acne-causing chemical,

found in many cosmetics, and yet is not an oil. Oil substitutes that do not

cause acne have been included in all Dermaline products.

«NON-COMEDOGENIC»/«NON-ACNEGENIC»

These terms refer to product testing performed to determine whether

blackheads or plugged pores (comedones) or acne pimples/pustules, are

caused by the offending product or ingredient. In the past, rabbit ears

were used for these assays. Currently, clinical testing is performed on

patient subjects with sensitive skin.

"REMOVES WRINKLES OR AGING CHANGES"

Concerning other commonly made promises in the cosmetic

industry: we won't claim that our products can remove wrinkles

no

product sold over the counter can do that. However, for people with

sensitive skin who want to attempt to avoid acne, try to avoid allergies,

and look and feel their best with an elegant, smooth feel and appearance,

Dermaline's products may be for you!